Apple iPhone: What’s in a Name?

January 17th, 2007 at 12:00 am

If you call a rose by a different name, will it still smell as sweet? Yes. Then what’s the big deal about “iPhone”?

Apple recently unveiled their latest addition to their family. Apple was going through their dark ages until they were resurrected by the iMac then the iPod. So their success probably lies in the “i”. Going on this belief, Apple continued to name their products with the “i” in them, iTunes, iStore, and finally their latest GSM telephone slash AV player slash PDA, the iPhone.

Although the iPhone’s features are off the hook, many critics have seen potential limitations and disadvantages with it.

First, being a new gadget, Apple has seen the competition and to try and beat them, they should at least made the phone with all the newest technologies. The only known new technology the iPhone is using is the Multi-Touch screen and this even brings in the second problem.

With no keypad, there is no tactile response from the phone which is of great importance for SMS-heavy users. Another proven disadvantage of no-stylus touch screens is it does not respond well to fat fingers but we’ll have to see if the iPhone’s “disregards unintended touches” feature reall works.

Third, battery life. Apple claims that their latest toy can handle 5 hours talk time, and 16 hours audio time. Sure, the iPod could handle 16 hours audio time but take note that with all the fancy stuff the iPhone is capable of doing, it must consume a lot more power.

Fourth, no 3G. Why make a brand new phone to compete with many others and not have the latest capabilities? It’s probably just a marketing strategy of Apple to release the first iPhone with lacking features to build a fan base. Then release a 2nd generation iPhone with 3G to bite more off the market. Risky but Nokia has been doing that ever since their first GSM phones.

Fifth, you’d expect that Apple always wants an edge in all their products but disappointingly the iPhone has settled for a 2 mega pixel camera aside from at least a 3.2 mega pixel one.

Sixth, we all know that Apple is too much of a hard-ass when it comes to their software. The iPhone like the iPod and the iMac will run only their software. Their OSX is particularly sensitive with developers outside Apple tinkering their code so the iPhone will not be as versatile as the Windows Mobile or Linux based Smartphones.

Lastly (for now), since the iPhone is a GSM telephone slash AV player slash PDA, the name “iPhone” kind of limits the presentation of its features. Furthermore, the name “iPhone” is copyrighted by Cisco Systems. There’s now an ongoing discussion slash complaint slash lawsuit filed by Cisco a few days after Steve Jobs introduced the Apple iPhone.

Personally, iPhone is a lame name for the gadget. It’s just too common unlike iPod or iMac. I mean, what the heck is a Pod or a Mac? Everybody knows what a phone is. With the lawsuit being filed, I think it’s time for Apple to be more creative in naming their new gadget. It’s what they are good at anyway.

Well, Apple did succeed in the iPod revolution but will it be the same for their iPhone? It will not take long until its competitors release their own new toys that beat the iPhone to a pulp.

The Apple iPhone will be available in the US in June 2007 under Cingular service provider. It costs $499 and $599 for the 4GB and 8GB configurations respectively. There’s also a 2 year carrier agreement. Europe and Asia will have to wait until late 2007 for their iPhones, good for them, at least the Americans get to be the guinea pigs this time.