vSocial, a new video social site

July 2nd, 2007 at 12:00 am
 


It seems that people are now paying much attention to the fact that they can utilize video sharing or social networks with video platform as a powerful marketing and corporate tool. We are all familiar with YouTube and other popular video sharing sites, and we also know that if we want to find funny video clips these sites are the place to go.

However, the Arizon-based vSocial.com is attempting to break away from the current norm of video sharing sites and instead created a networking site that will allow content owners, user contributors, site operators and online marketing organizations to custom brand, target, specifically distribute and legitimize their message by means of videos posted on the site. vSocial.com has made it a point to give individuals, corporate or not, what they have been seeking in video sharing sites: communicating what they want in a style that they want.

But, the current problem with the site is that it seems they have lost hold of their main objective. Instead of containing mostly commercials, product and program campaigns for corporate and commercial audience, vSocial's current lineup of videos are still the usual funny and comedy clips, anime, and other cartoons that are all too abundant in YouTube, Veoh, etc. Although, there's nothing wrong with that since the site caters to such contents as well. This is probably why the site has also installed and is delivering a software package called vConnect. With vConnect, users can integrate, upload, encode, publish and/or advertise company products and services.

The user interface of vSocial is a lot better looking, more formal and corporate looking in fact, that any other video networking websites that I've seen so far. It does provide a better venue for companies that have something to promote or for them to exploit non-traditional media like video networking.