Apple Declines NBC Content On iTunes

August 31st, 2007 at 12:00 am

Hours after NBC  decided to pull out their shows out of iTunes by the end of this year, Apple spats back by declining them starting this September (by the way.. Merry Christmas!).

Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. Apple’s agreement with NBC ends in December. Since NBC would withdraw their shows in the middle of the television season, Apple has decided to not offer NBC TV shows for the upcoming television season beginning in September. NBC supplied iTunes with three of its 10 best selling TV shows last season, accounting for 30 percent of iTunes TV show sales.

Why? is it because of Hulu? Take note that NBC universal has a major part in Hulu and based on their website they will be showing their shows there.

TechCrunch says piracy will take NBC.  I personally don’t think so.  Piracy has been taking it’s share way before iTunes started selling.

Well, this is a battle of 2 giants Apple vs. NBC, what’s going to happen? It’s gonna be a fun Q4.