Google Unveils Anti-Piracy Tool for YouTube

October 16th, 2007 at 12:00 am

Google You Tube

Google acquired the world’s most famous video sharing site a year ago for a whopping $1.6-Billion. Since then Google has not made it’s ROI on the online video company instead, Google has lost lots of money in lawsuits because of YouTube and copyright infringements.

Last March, Viacom filed a lawsuit against Google for $1-Billion charges of copyrightinfringement. The case is still on-going and Google has announced that they were making ways to prevent copyrighted materials making their way into YouTube. Part of the said measures was an algorithm to automatically determine copyrighted material upon uploading.

Google previously said that the antipiracy tool would be available in September. Yesterday was already dead-center October and still no anti-piracy algorithm.

Before yesterday, Monday, ended however, Google finally unveiled the anti-piracy tool for YouTube. To the disappointment of many movie studios and content owners, the burden is on them. Apparently the system is not fully automatic.

Imagine, billions of videos copied and scattered under the radar awaiting their public broadcast on YouTube need to be counterchecked with a database of copyrighted material. Of course that database can’t generate itself so it requires copyright owners to submit their videos to Google first.

According to Webware, here’s how the anti-piracy tool works.

"The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners. If the system finds a match it will either block it, post it, or–depending upon the policy specified by the content owner–put ads on it, with the revenue being shared with the content owner.

If the copyright owner wants pirated copies to be blocked and the system finds a match, the pirated video may be posted, but only for a few minutes and then the system will remove it. The copies of the copyrighted content that owners provide YouTube for anti-piracy purposes will not end up posted on YouTube unless the company posts the content itself."

Will it or won’t it work effectively? We’ll have to see. If it does work, that’s goodbye to free tv on demand for many of us. But of course there will be glitches and loopholes and whatever Google comes up with or the content owners to protect their copyright, I firmly believe that piracy on YouTube, the web and everywhere else will continue to thrive. The truth is, we have made it too easy to distribute and replicate copyrighted material digitally and as long as somebody wants a free copy, at least one will always be available.