iPhone Coming to Japan

December 18th, 2007 at 12:00 am


The Wall Street Journal Asia reports that Apple head honchos are in Japan discussing the release of the iPhone in the country. 

Apple is eyeing NTT DoCoMo, Japan’s largest mobile telecommunications provide, to distribute the iPhone.  According to NTT DoCoMo’s president Masao Nakamura, they are still in the early stages of discussion.

Japan is the world’s second largest economy and has a 100 million mobile users who change phones every 2 years on the average. The Journal says, "Japanese consumers are also already used to shelling out hundreds of dollars for expensive phones with advanced capabilities such as digital television, camera and music."

It’s not unlikely that the iPhone will be a big hit in Japan especially with the existing iPod customer base Apple already has in that country.  

AS usual, revenue sharing is still  the strategy of Cupertino-based Apple and aside from NTT DoComo, they are also eyeing SoftBank as a just-in-case.  However, people familiar witht the discussions claim that Apple will no tbe having much problems convincing the Japanese operators.

NTT DoCoMo, the largest mobile network in Japan, however does not  use the current technology of the iPhone GSM/EDGE.  DoCoMo uses a more advanced 3G technology FOMA which uses UMTS/HSDPA.  With Apple having DoCoMo on top of their list, one thing’s for sure, the 3G iPhone is coming next year. 



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