Apple Has Gone into Contract with NewsCorp’s Fox

December 27th, 2007 at 12:00 am
 


twentieth century fox logo

Apple has gone into contract with NewsCorp’s Fox.  The contract stipulates that FoxDVD releases will be available to rent on iTunes.

Currently, only Walt Disney is selling their new movie releases on the popular Apple platform iTunes.  Other hollywood studios, MGM, Paramount and LionsGate are only selling older titles on iTunes.

itunes

This new deal between Fox and Apple will change movie rentals forever.  Users will be able to get new movies on demand  by only paying a small fee to rent brand new Fox DVD releases.  Rent means that the downloaded videos will have a built in protection system (FairPlay) that will render the video unreadable when the due date has expired.

This new developmet will of course make the pirates happy.  Never has there been a foolproof system to protect digital content.  FairPlay won’t stand a chance.  However, Fox seems to believe that distributing their new DVD releases on iTunes will increase their revenues.  Maybe so but stilll this move will definitely increase free accessibility to premium and paid content.

No details of the deal have been handded out yet except for te fact that they’ll be implementing it next year probably after Steve Jobs announces it on MacWorld this January.

Of course Apple and Fox stand to make a couple of extra bucks with this new system.  But the pirates will happier and especially consumers that would rather get their movies for free.  Let’s recall that never has there ever been a system that protects digital content from theives.

Anyway, I’m looking forward to getting these Fox DVD’s for free when somebody writes a hack for FairPlay.  ‘Til then, it’s free internet TV for me.