HD DVD Players nd Recorders Dies

February 19th, 2008 at 12:00 am


Business Wire reports: "TOKYO–(BUSINESS WIRE)–Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products."

We all knew that this was coming when major studios already opted for the BLu Ray Format.  Today it’s official. 

In the announcement, We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop, said Atsutoshi Nishida, President and CEO of Toshiba Corporation. He adds, "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.

Shipments of HD DVD devices from Toshiba will be reduced and finally cease by the end of March 2008.  However, they will continue to support HD-DVD owners in the aftermarket department.

The cancellation of the HD-DVD market will not also affect Toshiba’s market ofthe conventional DVD and other computing deviced including NAND, PC’s, Notebooks and recorders.

All in all, this move is a slow and safe exit from  a failed market. Toshiba will continue to work with their partner companies from their HD-DVD stint.