Google’s New Toys For Testing, Health and Video AdSense

February 21st, 2008 at 12:00 am

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I’ve subscribed to the official Google blog RSS so it’s really official stuff to report. It’s also going all around the web news today that Google has released two new toys both for beta testing.  I didn’t want to write separate intros for each so they’re both in this article.

First up, Video AdSense is now in public beta.  Many companies have tried to monetize from video ads however, the common methods of prerolling or postrolliung ads within the video really get oon our nerves and the whole ad-in-video flops.  Now Google has yet again come up with a solution of delivering ads in videos without disturbing the user.  They stuck with what already works, AdSense.

Video AdSense is still the same text Ads we find everywhere except these will be overlayed on the video within the player.  It won’t interfere with the video except for the space it will take up on the bottom of the screen.

These Video AdSense will  help publishers make money off their videos and advertisers reach the video-watching market. Learn more here .

Second baby, the Associated Press reports, "SAN FRANCISCO, California (AP) — Google Inc. will begin storing the medical records of a few thousand people as it tests a long-awaited health service that’s likely to raise more concerns about the volume of sensitive information entrusted to the Internet search leader."

I’ve heard about this plan before and finally they will be testing it.  Of course there will always be concerns regarding privacy and Google’s "owning" sensitive information that should only be ours.  But google claims that Google Health will enable doctors, patients, HMO’s, insurance, government etc. to access medical records for faster processing and all the things they need with medical records.

"The pilot project to be announced Thursday will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health records so they can be retrieved through Google’s new service, which won’t be open to the general public."

Personally, I see no issue with medical records being public or I may just naive.  Anyway, we’ll see if these issues snowball into a controversy or legal battle, now that would be interesting.  Learn more here .