Project Canoe to Try And Stop Google On TV

March 10th, 2008 at 12:00 am


Google has been testing targetted TV ads for a while now and they intend to take a huge chunk of the $70 billion market.  So far their little project has been slowly growing with advertisers gaining more interest in the service.  Though localized on Echo Star’s Dish network, these trials by Google have already been threatening cable companies in the US.

The six largest  cable companies in the US have formed an alliance to thwart Googles efforts.  Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been in talks to come up with something and increase their TV ads revenue from $5 billion to $15 billion.  Basically this is Project Canoe.

According to the NY Times ,  "Collectively, the cable companies will initially put about $150 million behind the effort in order to build a national service that can sell targeted advertising across all six cable systems."

Project Canoe, like Google Adwords (for the web and TV), is working on technologies that will deliver focused ads to the right consumer.  Delivering the right ads  to the right person has always been TV’s goal and the internet’s acheivement.  Now with Google dipping its expert ad serving hands in the cable TV pool, members of Project Canoe are pressured to come up with something, quick.