Google Finally Buys DoubleClick

March 12th, 2008 at 12:00 am

Here’s the press release:


MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."


Well, it’s been over a year since we headrd about this acquisition and just like everybody else, we’re glad that it’s finally done.

The funny thing is, isn’t google already the bigest ad server on the web?  Then what do they need DoubleClick for? Oh well, what do we care, they can afford it anyway. 

By the way, it’s the first time I’ve seen DoubleClick’s logo like that.  I remember it like this.