Microsoft and RIM team up to integrate Windows Live on the Blackberry

May 12th, 2008 at 12:00 am
 


BlackBerry maker RIM (Research in Motion) and Microsoft are both gearing up to reach broader audiences with their respective products this year. RIM just hours ago officially introduced its newest smartphone, the BlackBerry Bold.  up.

The Redmond- and Waterloo-based companies have announced today a partnership that will bring BlackBerry owners easy access to Windows Live services – most especially Windows Live Messenger and Windows Live Hotmail.

Microsoft purports that this deal will enable BlackBerry users “an enhanced level of integration” by employing the benefits of “push” technology as well as online sync to manage both inbox and outbox activities to bring convenient near-real-time communications to a potential user pool of some 250 million existing Live Hotmail users.

PRESS RELEASE [Microsoft

SEATTLE, Wash., and WATERLOO, Ontario — May 12, 2008 — Microsoft Corp. and Research In Motion (RIM) today announced an agreement to provide Microsoft Windows Live services on BlackBerry® smartphones. As a result of this collaboration, BlackBerry smartphone customers will enjoy easy mobile access to Windows Live Messenger and an enhanced level of integration between Windows Live Hotmail and the BlackBerry platform.

The integration of Windows Live services into the BlackBerry platform will allow customers who use Windows Live Hotmail and Windows Live Messenger on their BlackBerry smartphone to benefit from the BlackBerry platform architecture with the ability to communicate in real time using push technology, and an exceptional mobile communications experience. Customers will also be able to seamlessly access their Windows Live Hotmail and Windows Live Messenger account from their BlackBerry smartphone by simply entering their Windows Live e-mail address and password once.

“The BlackBerry platform is respected around the world for providing optimized messaging capabilities, and RIM continues to look for ways to provide customers with a wide range of communications options and the best possible mobile experience,” said Mark Guibert, vice president, Corporate Marketing at RIM. “Our relationship with Microsoft and the addition of Windows Live services to BlackBerry smartphones help us build on that strategy for our customers.”