Microsoft and HP Team Up with Search

June 2nd, 2008 at 12:00 am
 


microsoft hp

Microsoft and HP are teaming up.

Microsoft Live Search  isn’t exactly the best search engine around.  In fact Microsoft comes in third after Google and Yahoo in the search engine market.  However, Microsoft is still number one in the OS department and most of the world depends on Microsoft Windows.  Furthermore, most of the world’s PC’s come with Microsoft Windows.

This means that Microsoft already has a captured market where they could put in their products to increase their competitiveness, and Live Search really needs that boost.  Of course, Microsoft has Internet Explorer pre-installed on Windows and Live Search as the default page for the browser, however, the Firefox  still performs a lot better in the browser section which most people opt to use and Firefox’s default search engine is Google.

So instead of playing in the browser sandbox, Microsoft goes to where they have no competitors at all, the desktop.  By putting a search toolbar on the Windows desktop, Microsoft takes advantage of the only space they control.

This strategy has already been realized by Google  before and installed their search bar on the gOS on the Everex gPC.  That’s ok, but Everex compared to HP is comparing the Prius to the Corolla.

Anyway, with HP in their pocket, it may be possible that Microsoft is also working with other PC makers to incorporate the Live Search Bar on Windows desktops.

PRESS RELEASE :

REDMOND, Wash. — June 2, 2008Microsoft Corp. today announced that it has won a key distribution deal with HP, the world’s largest PC manufacturer, to install a Live Search-enabled toolbar on all HP consumer PCs planned to ship in the United States and Canada, beginning in January 2009. As part of this deal, the default search engine setting in the browser on all HP consumer PCs will also be set to Microsoft Live Search.

“This agreement with HP is a strategic indicator of our increased focus on securing broad-scale distribution for Live Search,” said Kevin Johnson, president of the Platforms & Services Division at Microsoft. “This is the most significant distribution deal for Live Search that Microsoft has ever done, and we are very pleased to be partnering with HP to help bring Live Search to millions of consumers across North America.”

Microsoft is building a custom, Live Search-enabled toolbar for HP customers that takes advantage of the exceptional user experience capabilities of Microsoft Silverlight. The toolbar will provide HP with customization capabilities within the buttons on the toolbar, providing quick and easy access to a variety of online services and tools, such as Snapfish by HP, the company’s online photo service, and HP customer support.

“This agreement provides HP customers with an outstanding search product in Live Search, as well as a user-friendly, fully customizable way to access their favorite online services,” said Ulf Claesson, vice president of Worldwide Attach at HP. “Microsoft shares HP’s passion for delivering world-class technology to consumers in meaningful ways, and today’s announcement will help to provide an even more personal computing experience for HP customers.”