Technorati to Launch Ad Network

June 18th, 2008 at 12:00 am

technorati media

The blog search engine Technorati has expressed to the Internet public its plans of venturing into the blog advertising network.

Blog focused advertising has been long dominated by Federated Media and Glam, with successfully recorded financing rounds in the last few months based on the number of hits per day. Technorati CEO Richard Jalichandra wishes to make it known that they’ll be doing the same with that of their competitors, including Six Apart. Technorati is confident that with the monthly 17 million visitors of blogs, advertising will be a great avenue for them to be traveling on.

With big names such as Honda, Acura, Toyota, T-Mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox, and Best Buy as their early advertisers, it isn’t such a game of nerves and wits but a game of numbers the number of bigwigs Technorati has on their side anyway. Even though Technorati has already explored selling ads for third-party sites before, this is the first time that they’ve opened up publicly to anyone. Richard Jalichandra also says that compared to the current blog advertising network options, Technorati will do a better job monetizing sites. Unlike their competitors, Technorati will sell ads at a CPM basis. There are no revenue guarantees but a split between them and the advertiser is negotiable. This is because Technorati is uniquely positioned to sell ads at premium rates. What Technorati has that no other blog advertising networks have will prove to be very useful and more profitable for the advertisers indeed—the use of descriptive tags and keywords, along with the unique blog indexing technology.

Technorati has tested the waters with a number of partners including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technobob, GPSMagazine, GeekAlerts, and NerdApproved. Although Tehnorati is only working with large blogs, they are looking at opening doors to newcomers and small blogs in 2 to 3 months.

Technorati is a blog search engine service launched in 2002. Just one type in the easy search interface of their site and it will bring you relevant results on all media including blogs, photos, videos, and audio files.

[Barbz Dalumpines]