Guardian Buys PaidContent

July 11th, 2008 at 12:00 am

the guardian contentnext

Britain’s Guardian News & Media has acquired ContentNext , publisher of

The Guardian is of the old media, newspapers, magazines, telly, and their acquisition of ContentNext, a new media company, blogs, blogs, blogs, is a sign of the respct blogs are getting from the ones they tried to emulate.

ContentNext , publisher of the influential tech blog, along with its other properties paidContent:UK, which focuses on the UK and Europe, and, which covers India’s digital content market, began in 2002 as a single authored tech blog site by founder and editor, Rafat Ali. Since then they have expanded to organizing conferences and two offices in Manahattan and Santa Monica. They’ve also raised more than $1million in Venture Funding from Alan Patricof’s Greycroft Partners.

The acquisition is another addition to a few success stories of blogs being acquired by larger old media companies. They start off as single authored blogs, grow into multiple blogs and video sites tackling different niches (by this time they call themselves a media company), then the big cajuna gobbles them up. It’s happened before, Weblogs Inc, was bought by AOL and Ars by Conde Nast. Now the acquisition of ContentNext shows that the old media is beginning to accept what new media has become. " PaidContent is one of a generation of Web logs, or blogs, which have transcended their initial reputation as being unreliable purveyors of rumours and distributors of traditional media reports. " [Reuters]