Important Blogging Statistics

July 24th, 2008 at 12:00 am
 


How many blogs?

BlogWorld reported that Technorati is currently tracking more than 70 million blogs. It estimated that there are more than 120,000 blogs are created daily and that bloggers write about 1.4 million posts everyday. Compare this statistics to the 2.4 million to 2.9 million active blogs (or about 10% of the total number of dot-com registrations) estimated in June 2003 by Blogcount. In June 2005 Technorati claimed to track 11.7 million blogs, while Wired estimated that Internet users created about 9 blogs every minute and that they posted 2.3 content updates very second.

How many bloggers?

The Pew Internet and American Life Project estimated that the blog population in America had grown to around 12 million American adults as of July 2006. At present, over 147 million Americans have access to the Internet, according to BlogWorld. Of these Internet users, 9% say they have created blogs. About 6% of the adult population in the United States has created a blog.

According to Perseus Development, blogs are created mostly by teenagers, with 92.4% of weblogs made by people not more than 30 years old. In addition, 50% of all bloggers are in the age range 13-19, whereas 39.6% are aged between 20 and 29.

Audience

BlogWorld estimated that there are currently more than 57 million Americans who read blogs, and 37% of this population started reading blogs in 2005 or 2006. Online users usually read blogs for about 23 hours every week  

While a large percentage of US online users read blogs, relatively few people read often or read widely. In June 2006, the survey conducted by newspaper publishers Metro and Telegraph Media, revealed that 40% of American Internet users had read a weblog in the preceding week, where as 25% in France did so, 13% in the United Kingdom, and around 12% in Denmark.

Jupiter Research came up with a report in 2007 claiming that blog readers are mostly men (60% men vs. 50% women). The report also revealed that blogs are mostly read in households with a US$60,000 annual income.

Reasons for blogging

According to BlogWorld, 1.7 million American adults consider making income as one of their major reasons for blogging. A survey of companies also shows that 89% of those surveyed agree that blogs will become more important in the next five years. BlogWorld also reported that 51% of those who read blogs shop online.