Daily Candy Scooped Up by Comcast

August 6th, 2008 at 12:00 am
 


 daily candy

Television is great.  I personally think that the internet cannot and will not replace the good ‘ol tube.  Sure, the internet may influence how the TV works but nothing beats closed block timed programming.  There’s something about that model that feels just right and comfortable.

Videos on the internet have affected the way we watch TV.  Some completely depend on the internet for their video entertainment while majority of us have found a nice fusion between the internet and the telly.  This fusion where we use the TV to watch great programs first, then use the internet to re-watch and share those same programs, is catching up and TV stations are getting into this trend by launching their own websites and online video channels.

So what does the media conglomerate do about this?  Sure they already own the TV stations and control the internet (being the ISP themselves), how do they stitch together the gap between TV and internet to make them compliment each other?  Simple, newsletters, an age old method that’s proven to work.

Information dissemination through newsletters have one wars and built empires in the past.  So Comcast, the interactive media  conglomerate that owns half the TV and radio stations in the US, bought a newsletter provider, Daily Candy, to bring  their TV to the internet.

Founded in 2000, Daily Candy delivers its email newsletter to 2.5 million subscribers. 

The acquisition of Daily candy is strategic according to Sam Schwartz, executive vice president of Comcast Interactive Media.  He says, "We’re trying to build a large presence online as more and more of our customers look to the Web for entertainment and content. Daily Candy fits right into that strategy."

The price tag of the acquisition was not disclosed, but sources say it’s in the $125 million ball park.