Olympics, Biggest Social Sporting Event On the Web

August 7th, 2008 at 12:00 am

Beijing 2008

Every four years, the best athletes around the world converge into a 2-week long games event which we all know as the Olympics. Of course during its course, it will be the headline of most newspapers and the topic of many many journalists across the globe.

The last three summer Olympic games (1996 Atlanta, 2000 Sydney, and 2004 Athens) were all great and received worldwide coverage with the help of the internet. However, during those years, the internet was not as mainstream as today. This year at the 2008 Beijing Olympics, the internet as a multimedia provider will be in full swing.

TV stations used to broadcast the Olympics in their respective areas and provide news on the games via their own websites. This time however, TV Stations, media companies, internet companies and even spectators will be providing coverage of the Olympics through different websites. This much coverage of the Olympics has never been seen before.

The internet is on the mainstream. Live streaming through blogs, pod casts, video and mobile are all possible and virtually everyone has access to it. The broadcast of the Olympics will be on every blog, every channel and every website.

So far, Mashable has a list of Olympic resources for those unfortunate enough not to fly to Beijing and see the games. Here are some big ones.

BBC – The BBC website has in-depth interviews with athletes, interactive maps of the venues, offers versions of the site that are keyed towards an international viewer or can be switched over to the UK-centric version.

ESPN – It’s only natural that the biggest sports network in the United States would have coverage. Besides the day-to-day coverage, they also have histories, athlete profiles, fan guides and more.

NBC Olympics – The official network for the games in the United States, NBC’s site has detailed information on each of the different sports and the athletes that will be participating in each, along with too many features to properly list.

Yahoo Sports – Offers mobile updates as well as medal counts, detailed analysis and several more features.

Fox Sports – Easy medal tracker for each country at the top of the page along with lengthy analysis on the chances of the USA in many of the sports.

Video clips of the olympics will also be provided on Youtube by the IOC.

That’s not all.  Blogs and microblogs will do a lot of reporting as well.  Social media  has proven to be quite up to date and relevant so far.  During the China Earthquake, Twitterers erupted with spreading the news.  It sure will happen again during the Olympics.