Online TV vs Mainstream TV

September 8th, 2008 at 12:00 am

There might be a change brewing when it comes to television viewing in the household today. It seems that watching TV on the Internet is slowly gaining ground among an increasing number of online households in the US. According to a recent survey, about 20 percent of American households have been tuning into the Internet to watch TV programs, about double the number of households that was surveyed in 2006.

A new research undertaken by The Conference Board Consumer Research Center and market-research firm TNS surveyed about 10,000 American households and discovered that 72 percent of the online households have family members that now prefer going through the Web for entertainment purposes daily. And people have been doing it from multiple locations. About 90 percent of those surveyed watch online broadcasts at home, with 15 percent doing it at work while about 6 percent prefer watching from other locations.

The new survey also showed that it is not just through the ever popular website Youtube that people try to enjoy online TV. A majority of those surveyed (67 percent) head on to official TV network websites to view online programs, with 41 percent of them also tuning on to Youtube. All in all, the numbers show an increasing activity of online TV viewing among households.

The increase did not seem to be that surprising considering that more and more households now have broadband Internet subscriptions and more and more media content providers are putting more and more interesting content available on the Web. Not only that, people have preferred the content on demand convenience that the online world provides.

"Most consumers are pressed for time and require flexibility in their daily schedules and TV viewing habits," said Lynn Franco, director of The Conference Board Consumer Research Center. "Being able to watch broadcasts on their own time and at their convenience are clearly reasons why we are seeing a greater number turning to the Internet. And, it is the reason why we would expect to see this trend continue."

Among the most watched shows online, News still occupied the top spot with TV drama shows following right behind. Comedy comes in third while reality shows come at fourth spot. Sports rounds up the top five of the most watched online content along with user generated content.