Amazon Announces Content Delivery Network

September 18th, 2008 at 12:00 am

amazon web services cloud storage s3 content delivery network cdn

Amazon made a headline announcement today.  They will be launching a new content delivery network service (CDN).  The new service has no name yet and will be due to come out before the year ends.  The service "will provide you with a high performance way to distribute popular, publicly readable content to your customers all over the world, with low latency and high data transfer rates." [Amazon]

So what’s the big deal? Well, Amazon entering another market where we know the dominant players stand a little chance of matching Amazon’s prowess.

Content delivery networks set up servers across geographies that can deliver network-clogging data such as videos. They prevent Internet traffic jams by positioning the video servers closer to consumers who are doing the downloading. [VentureBeat]

This means that Amazon with its data centers and S3 infrastructure is a match made in heaven for the content delivery business.  Consequently posing a huge threat to other businesses in the CDN space.

Here’s how it works: You will start by storing your content in an Amazon S3 bucket and then marking the content as publicly readable. Next you’ll make a single API call to register the bucket. The call will return a domain name that you’ll use to refer to your content in your web page or application. When clients request the object via the returned domain name they’ll be routed to the nearest edge location, for high performance delivery. [Amazon]

As all of Amazon’s products, the service will be pay-as-you-go.  No contracts or commitments are required and payment is dependent on usage.