New Microsoft Ads Do Not Star Seinfeld

September 18th, 2008 at 12:00 am
 


windows versus walls microsoft ad campaign

Microsoft is spending about $300 million for their new ad campaign, two parts of which we’ve already seen. Both parts featured Bill Gates and Seinfeld which without them nobody would actually watch or would even try to understand what the ads were about. The first ad was about shoes and sandwiches, the second at least had a point, connecting people. But if $300 million gets us to a conclusion both the ads provide, the Microsoft should fire their ad agency.

True, both ads were vague and confusing. However, that’s exactly what microsoft intended. The first two ads are just to generate a buzz, get people talking about it and what a success! That was phase one of the ad campaign, get our attention, no matter if the feedback was good or bad. Now they have our complete undivided attention and concentration.

Now to reel us in and deliver their message, Microsoft is abruptly taking out Seinfeld. Jerry Seinfeld will not be starring in the next series of ads in this Microsoft campaign. The next ads will feature regular PC users, the PC guy from the "I’m a Mac" commercials, Eva Longoria, Deepak Chopra, Pharell, etc. The mainstay they say would be the PC guy and his first line would be, "I’m a PC and I’ve been stereotyped," referring of course to the Apple commercials where comedian John Hodgman plays a loser guy opposite a hip, young and smart Justin Long, "the mac dude."

It was the plan right from the beginning according to Microsoft. Crispin Porter & Bogusky, the ad agency behind the campaign will be attacking Apple’s strategy head on. The "Mac vs. PC" campaign from apple did a lot of damage to the Windows brand and now it’s payback time.

Microsoft’s new ads will center around the "Life without Walls" theme. In addition to the TV ads, print and web ads will also come into play.