Automattic Acquires PollDaddy

October 15th, 2008 at 12:00 am
 


polldaddy polls survey voting rating acquisition wordpress automattic

It’s nothing new that that polls are being used in blogs.  Blogs usually ask their readers to vote on stuff just to get a trend of things.  Polls and voting applications thrive because of this and provide blogging platforms widgets and tools to make it all possible.

Automattic, the company behind the popular blogging platform WordPress, today just announced that they have acquired PollDaddy.  PollDaddy provides polling and survey widgets.  The deal apparently came after a collaboration between the two companies.

Matt Mullenweg, founder of Automattic writes in his blog, "As we started to look at building out our own service for this, it became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this "PollDaddy" thing pop up." 

PollDaddy’s two man team will be joining Automattic and will be getting an additional 28 members to help them develop more polling widgets for different blogging and social platforms.  "As we started to look at building out our own service for this, it became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this "PollDaddy" thing pop up." [PollDaddy blog]

Financial details of the acquisition have not been disclosed.  It’s possible that in the economic crisis that PollDaddy was looking for an exit and/or Automattic was looking a bargain.