RIM Launch BlackBerry Application Storefront

October 21st, 2008 at 12:00 am

research in motion, rim, blackberry, app store, app market, third party applications, apps, storefront

Here the trend with mobile phones starting a couple of years ago, from the shoe box type cellphones they got smaller and smaller.  After they got smaller their screens got some color and when that happened, cameras at the back showed up.  When pictures weren’t enough, music came into play. 

At this point the mobile phone was already a portable media device capable of viewing and taking pictures as well as videos and music.  When that fad grew lame, mobile phones tapped the internet starting with WAP and eventually HSDPA.  Now, mobile phones and the internet are intertwined.

Symbian, iPhone, WinMo and Android are the most common operating systems for mobile devices across various brands.  While there are still other players in this arena like Motorola, they don’t make a dent with their proprietary platforms.  On the other hand, BlackBerry has established itself as one of the leaders in the smartphone industry even by retaining their own proprietary OS.

However, Blackberries are under threat.  The Windows Mobile and Android platforms are  banking on the idea that any great operating system will only succeed when there are applications built for it.  this idea worked with Microsoft Windows for the PC and recently the iPhone by selling more than a million apps in a month after they  opened their AppStore.

So what does Research in Motion (RIM), makers of the Blackberry, do? Simple, join the game.   RIM today announced that the are planning to launch BlackBerry Application Storefront.

RIM plans to launch the application storefront in March 2009 and BlackBerry application developers can begin submitting their applications and content for inclusion in the storefront in December 2008. The storefront will allow developers to set their own prices for applications and developers will retain 80 percent of the revenue generated from their applications.

RIM is working with PayPal, a leading global online payment service, to provide consumers with a convenient and trusted way to pay for applications within the new application storefront, right from their BlackBerry smartphone. Organizations that have deployed BlackBerry® Enterprise Server or BlackBerry® Professional Software will retain control of what applications can be downloaded to BlackBerry smartphones within their corporate deployments.

"The BlackBerry platform enjoys strong roots in the enterprise market and we continue to invest for growth and success with our enterprise channel partners, but the introduction of more consumer-friendly features in BlackBerry smartphones has clearly helped generate a groundswell of interest with new developers that has already resulted in the introduction of thousands of consumer and lifestyle oriented applications for BlackBerry smartphones," said Mike Lazaridis, President and Co-CEO at Research In Motion.

"The new BlackBerry application storefront and BlackBerry application centers will further support the growing BlackBerry ecosystem and help bridge consumers with developers and carriers as more and more innovative and interesting applications arrive."