The Election Campaign and the Internet

November 5th, 2008 at 12:00 am

president elect barack obama

Barack Obama has been elected the 44th President of the United States of America.   It’s a historic day just as every election the country has had.  However, this one’s a bit different and more relevant to more people than the world has ever seen.

The past presidential campaign has been the most covered and viewed all over the planet thanks mainly to the internet.  As some would say, this election is the YouTube generation’s election. 

It’s been an amazing 22 months of campaigning and both sides have leveraged technology as best they can.  In any case, technology, the internet has played a vital role in this election.  And for the tech world, it’s great.

The web as another medium for campaign is nothing new.  I’m sure that back in the time of Clinton, emails have been sent from candidates to voters.  Of course the Bush elections also used the internet to spread their message.  This time however, the use of the web has been forefront on every aspect of the campaign and election. 

Social media had a lot to do with voter turnout, especially for the younger people.  Online video also had a big part, debates, reports, news and monitoring were all over the web, and blogs.  Obama and McCain bloggers have voiced out their opinions and campaigns so loudly that practically everyone has read one.

All in all, the web has been alive with political activity all throughout the campaign. Consequently, this election has produced the best informed voters America has ever had.  Thanks to the internet.