iPhone Now Top Selling Handset in US

November 10th, 2008 at 12:00 am
 


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Market researcher NPD Group declares the iPhone as the best selling mobile phone handset in the US for the third quarter of 2008.  According to their research, the iPhone surpassed the Motorola Razr in sales with over 6.9 million sold.  Other handsets in the top five were the Blackberry Curve, LG Rumor and LG enV2, came in trailing after the Razr which obviously lost to eh iPhone after 12 quarters in the lead.

“The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality,” said Ross Rubin, director of industry analysis for NPD. “Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features.”

According to the NPD Group findings, cell phone sales have generally gone down in the past year and that average selling price of handsets have gone up 6% to $88.  Despite these economic markers of bleakness, the $200 iPhone is still selling like pancakes.

Reasons for the  iPhone’s success are obviously its top of the line feature set, internet rich capabilities and relatively cheap bundling with AT&T.  Apparently, the internet features, camera and text messaging features are the hot items for today’s consumers.

“A growing data divide continues in cellular handsets,” Rubin said. “Those who see the value in wireless Internet access are justifying the investment, whereas voice-centric users have little incentive to upgrade, which is obviously detrimental to operators who seek to sell data plans and media-access services to their subscribers.”