Youtube Sells Video Search Results to the Highest Bidder

November 13th, 2008 at 12:00 am

youtube sponsored videos ads keywords, image credit to techcrunch

Youtube is the largest repository of online videos on the web.  It’s so big in fact that having its own search engine really means it has its own "web" to search.  So since Youtube is owned by Google, and Google is the most successful in monetizing its search engine by selling keywords and rankings sites, hence the Youtube search engine can be monetized in the same way.   Youtube is now selling its search results to the highest bidder.

The idea is simple, have publishers promote their videos by selling them the keywords they wish to produce their videos.  So if I was a baker, I’d buy search terms such as ‘bread’ or ‘cake’.  Of course it works for other things as well, anybody with enough cash would buy the search results for the best keywords regardless if it meant anything to their video (I wonder how much ‘sex’ sold for).

By the way, as with usual search engines, you just don’t buy the keywords over the counter, instead you sign up with Youtube and pay them on a pay-per-click basis.  

I guess Google was not making much out of their $3+ billion  acquisition and have resorted back to familiar methods on monetizing the business.  Other monetizing efforts done on Youtube were the on-video ads they introduced, however that revenue stream was shared with content providers and whatever Youtube made off of that was probably spent to settle the dozens of lawsuits they have.

Image Credit: TechCrunch