Macy’s Thanksgiving Parade Rickrolled Live

November 27th, 2008 at 12:00 am

Rickrolling: an Internet meme typically involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch: a person provides a Web link they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video.

The URL can be masked or obfuscated in some manner so that the user cannot determine the true source of the link without clicking (and thus satisfying their curiosity). When a person clicks on the link given and is led to the web page he/she is said to have been "Rickrolled" (also spelled Rickroll’d). By extension, it can also mean playing the song loudly in public in order to be disruptive. [Wikipedia]

Remember what they say in politics about publicity?  "There is no good or bad publicity, just the one that makes you popular," or something like that.  Well, it worked pretty well for Rick Astley. 

Rickrolling made him popular to a generation that was way beyond the spray net, square shoulder pads, compact discs,  tight leather pants and avalon hair cuts.  Rickrolling actually made him quite popular again that he got to Rickroll America Live on the Macy’s Thanksgiving Parade in New York City.

The Macy’s Thanksgiving Parade is already an American tradition every year.  Floats of all shapes and sizes, mostly cartoon characters for the kids to enjoy.  This year during the parade, Cartoon Network’s float featured Rick Astley singing his 1987 song ‘Never Gonna Give You Up’ as a surprise number.  

A Qik user was live streaming the parade on TV so the surprise performance of course caught the attention of a gazillion Twitterers and as usual flooded into the news.  The video stream can be seen here.