Google AdWords Now Serving iPhone and Android

December 8th, 2008 at 12:00 am

google adwords for mobiles with full internet browsers

Google AdWords, probably the main revenue maker of the largest internet company the world has ever known, is now available to target mobile devices with full (HTML) internet browsers.   These ads will differ from the mobile ads available for weaker mobile browsers by landing on desktop landing pages rather than exclusive mobile landing pages.

Examples of mobile devices with full internet browsers are the iPhone, G1, Blackberry and the like.  These browsers surf the internet nearly the same way desktop based browsers do, this means they render pages exactly the same.  In contrast, the weaker mobile browsers that require content that’s been modified specifically.

Google AdWords have made their service available for use on the iPhone and G1 specifically for two good reasons.  First the iPhone is wildly popular, second, the G1 runs on Android, their own mobile operating system.  Advertisers will now have the option to run their ads on these devices.  Unlike the mobile ads where the advertiser had to edit the desktop ad to fit the mobile device, the new AdWords for the iPhone and G1 can simply be toggled on or off.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers. [Google Mobile Blog]

Of course this move is completely unsurprising, especially the integration for the Android devices.  Google open sourced their mobile operating system simply so they could use it as an advertising platform.  Expect that the release of a couple of new devices running on Android next year will all feature Google AdWords on their browsers.