Warner Music Pulls Videos from Youtube

December 22nd, 2008 at 12:00 am
 


warner music

Warner Music is taking down all their videos from Youtube.  These include everything they uploaded as well as every video they claim ownership to.  This means no more music videos from Warner artists altogether.  The reason?  As usual, copyright and Youtube’s inability to monetize their content.

Actually, Warner and Youtube were working on a deal until late Friday night.  The deal was supposed to give Warner a payment of some sort everytime a video of theirs was played.  Fair enough, however given Youtube’s problem with monetizing their content, the terms of the deal were looking fragile for them.  So to totally break the deal, Warner asked for even more and Youtube just had to back out.

Warner released a statement this morning, "We are working actively to find a resolution with YouTube that would enable the return of our artists’ content to the site. Until then, we simply cannot accept terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide."

So there it is.  No more videos from Warner Music.  Although it would take a pretty long time to find them all and take them down, it seems that Warner isn’t evolving with the times.  We know it is their copyright but we also know that there’s pretty much nothing stopping anybody from uploading their content on Youtube.  Record labels have been complaining about this and Youtube is constantly removing content that’s been flagged.  However, if the masses want their content, they will get it one way or another.  Now that is a fact that Warner has to live with and taking down their videos from Youtube will only increase piracy.

Whatever it is they need to do, record companies must find a way to monetize their content in the fast moving digital age where their content is copied, multiplied faster than they can keep track of them.