Wolfram Alpha Puts Up Site Ads

May 20th, 2009 at 12:00 am

Wolfram Alpha

Wolfram Alpha is now up and running. After all the hoopla and the excitement surrounding its online emergence, it seems that there are other more important things for Wolfram Research to think about. There are things such as sustainability and revenue that would determine how long this new computational knowledge engine will stay online. That would mean looking for some means of revenue that would be beneficial to this new player on the online search engine market.

It seems that Wolfram Alpha have operating expense concerns in mind when the people behind it have decided to put up ads on some of the search result pages on the site. No, it is quite unlike what Google has been offering for ads all along. Wolfram Alpha is eyeing corporate sponsorship as the initial means of generating some revenue for the site. At least, it would help keep the costs of maintaining the site manageable. And the laptop maker Lenovo has taken the first step in becoming that first featured sponsor for Wolfram Alpha.

The ads posted on Wolfram Alpha for Lenovo can be seen on results if you try to search for "pi". You will be able to see a featured sponsor ad box with Lenovo’s name and link on it. Putting the mouse over the ad text opens another display ad for the ThinkPad that Lenovo is manufacturing.

Surely, there would be other interested sponsors waiting who would want their place on the pages of Wolfram Alpha in the future once everything really gets off the ground. And when the site would be able to determine its main online target audience, companies would want to reach out to them through this new online search player. Well, there is always room for more players in the online search market. But the fact is that the survival is the name of the game. How long Wolfram Alpha can manage to stay online would determine its success. Getting some ads up on the site would certainly be a big help.



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