Bing: Microsoft’s Search Engine Coming Out Soon

May 29th, 2009 at 12:00 am

Microsoft Bing

Microsoft will be unleashing its new search engine that it will be calling Bing in a few days time. It’s quite a unique name; much like Google was when it first started. The Bing search engine was previously known as Kumo when it underwent through online testing. And Microsoft is hopeful that this new version of their search engine would help boost its online presence. 

The new search engine from Microsoft is just another one of the new players to come out over the past few months. Just recently, Wolfram Alpha recently came into the picture and was launched this month. Called a computational knowledge engine, it aims to offer a search feature not yet being offered by all the others. Time will still tell if it would be something that online users would take advantage of. Now, it’s time for Bing to make a splash. 

Actually, Bing is not a new search engine per se. Microsoft has its own Live Search for a long time now. With a market share of less than 10 percent, Live Search wasn’t able to create much of a buzz, unlike the giants Yahoo and Google. Coupled with the failed bid of the software giant to reel in Yahoo into its fold, Microsoft probably took the next big step- revamping their previous Live Search into a different search engine altogether. The new search engine version is now dubbed by Microsoft as a "decision engine". It will aim to make search more convenient and accurate by trying to do make online faster and offer more informed results without all the socalled "junk". 

If Bing really is going to attract people online, it should do so by offering better search features. If people are quite content with what it offers, then there’s no reason why people won’t give it a try. After awhile, they would see more and more people coming into their fold with every accurate and more informed search results Bing provides.  But until then, people would still consider it as a new player and probably an outsider. The action starts when it finally goes public for the whole online world to try out.



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