Focus on App Scams

November 4th, 2009 at 12:00 am

Social Network

Many social networking sites have already been flooded with hundreds of applications such as interactive games provided for free use to its members. But such apps have developed into something that has become an increasing worry among concerned industry figures and the threat that they might pose to online users in the future.

The current brouhaha against app scams may have stemmed from the growing trend of social gaming and how they have evolved into something more than just offering a means for people to spend their free time online. Apps such as engaging social networking games have become quite popular nowadays. Most of them usually require the use of virtual goods in order to advance in certain levels of which people can either buy using cold hard cash or earn through other means.

The idea of buying virtual goods for certain games have been long used and accepted as a legitimate way for such game developers to earn money. But there are quite a number now trying to develop shady ways of making people earning some of these virtual goods once they become too engaged into playing such games. This is where the concern of some people in the industry come from.

One of the ways currently being used for users to earn virtual goods for use on social games is trough completing surveys or other offers from partner firms. It may look quite innocent enough, but some of the firms have used such methods to either place hidden offers and other devious ways that some online users may not know about. This would make some social games fall into the category of being application spams.

The problem with such app scams is that social network sites such as Facebook and MySpace may not be too strict in implementing their own guidelines in trying to prevent such scams. For one, social gaming has become one of the larger sources of revenue for such social networking sites which may make it hard to enforce the guidelines to. Until the current issue is not being made increasingly public, social networks may still have this mindset for sure, since it might affect their revenue stream considerably.