Facebook, MySpace Setting Their Sights In Curbing Ad Scams

November 6th, 2009 at 12:00 am

Facebook MySpace Logos

It seems that the current publicity concerning the flood of new ad scams on social networks have finally reached the right people after all. It may have taken a lot of considerable press for the people running these social networking sites to take action. No less than social network giants Facebook and MySpace have taken the call to curb down on the so-called new app scams.

The whole debate stemmed from concerns that some ad networks operating on social networks may also be using certain scams for deceptive money making operations in the form of offers and other incentives in social gaming applications. As you might well know, social gaming has become quite a popular thing on many social network sites today. That same popularity may have also led to certain things that might be aptly called app scams.

With the popularity of social gaming, game developers have been looking for ways to monetize such games even while offering them for free play on social networks. It is in this instance that some ad networks have tried helping them in this aspect, mostly by way of offers and filling up surveys in exchange for virtual goods to be used in the said games.

But these incentives have grown to develop into some sort of scam, as what many concerned people in the industry has said. Some ad networks have been using such methods in order to scam users into paying for certain services without the proper disclosure, resulting in deception.

It is because of this that social networking sites such as Facebook and MySpace have begun to look more closely into trying to control the problem from getting out of hand. MySpace, for instance, have modified their developers terms of use for the purpose of trying to get rid of such deceptive measures used by ad networks to make money.

In the same way, Facebook is also on the way of trying to get rid of such scams in their site by banning those ad networks found to be violating their terms of service. It seems that the social networks of today have finally seen the problem and are doing something about it.