New Call of Duty Rakes In Record Sales

November 13th, 2009 at 12:00 am

Activision Blizzard

Finally, this may be the sign that the video game industry may be out of the doldrums. After months of suffering from lagging sales and lukewarm figures, the video game industry may have just seen the first positive signs that everything may be going up once again. What would be better than having a record established while doing it?

Activision Blizzard Inc. has recently announced that first day sales of its "Call of Duty: Modern Warfare 2" has reached US$310 million in North America and the UK alone, establishing new sales records in the industry. Although the launch for the video game was made on the same day on Tuesday, the figures released so far are those from North America and the UK. This might mean that the video game may have garnered much higher sales than what the recent figures say, if other markets around the world are taken into account.

The company estimates that around 4.7 million copies of the video game were sold on its first 24 hours in both markets. It may be considered as the biggest-selling launch ever in the whole entertainment industry. Not even a top grossing movie can boast of such a successful launch at the box office. That is how big this record for "Call of Duty: Modern Warfare 2" really is.

The people in Activision Blizzard Inc. were at least expecting the game to match the sales of last year’s top video game, "Grand Theft Auto IV" which was then the record holder for the biggest selling launch. It took in US$310 million worldwide on sales of 3.6 million units, the figure of which "Call of Duty" was able to match in the UK and North American markets alone. It’s wonderful news for the whole video game industry that has taken quite a beating during the previous months. Things are finally looking up for a change.