Google and Bing Rise Up in Search Engine Wars

November 18th, 2009 at 12:00 am

A recent comScore study shows that Bing is slowly creeping its way into the competition.  The search engine from Microsoft rose its market share from 9.4 percent in September 2009 to 9.9 percent last month.  However, that does not mean its biggest competitor, Google, is slowing down as it climbed from 64.9 percent to 65.4 percent during that same time period.

So who is the sore loser?  It is none other than Yahoo, as it sank from 18.8 percent to 18 percent between September and October 2009. 

That same market research report also revealed the Americans conducted over 14.3 billion search inquiries in October, 9.4 billion of which were done on Google, while 2.6 billion searches were done on Yahoo, and Bing received 1.4 billion searches.  Trailing behind was AOL, which used to dominate the US market, with a measly 412 million search inquiries.