Dell Makes 6.5 Million From Twitter

December 9th, 2009 at 12:00 am

Dell Outlet

If other companies would want to cash in on Twitter, all they need to do is take a look at what Dell does. Even Twitter may be able to get some good ideas on how to cash in on their widely popular microblog site. So far, Twitter haven’t found an ideal means to profit from their site yet while Dell has already been enjoying quite a success of using Twitter to add into their bottom line.

Dell recently has reported that it has earned around US$ 6.5 million from its DellOutlet account on Twitter. The amount was made through sales of Dell PC’s, accessories and software related to promotions made by the company on Twitter. Dell has been quite active in trying to make Twitter a convenient means to reach out to their customers. Their Twitter account has become their means of offering not only promotions and sales announcements but also customer service that does not cost the company a lot to run.

Currently, DellOutlet has so far around 1.5 million followers and counting, good proof that they are doing the right thing. The number of their subscribers has grown by 23 percent within the last three months alone. The figure does not just cover the US but also include followers from Japan, Brazil, Mexico, China and other countries.

And because of the outstanding results, Dell has included their Twitter account as an integral part of their operations with about 100 Dell employees regularly sending out Tweets to customers. It may be an marketing model that other companies would try to take advantage of in Twitter and Dell has just shown the way how to effectively do it.