Video Game Industry Enjoys Record December Sales

January 15th, 2010 at 12:00 am

Sales Chart

The video game industry heaved its biggest sigh of relief as it enjoyed a record December in terms of video game sales. This is very welcome news considering that the industry has recently been beaten up by lagging sales in the past several months of last year.

According to data obtained by the market research firm NPD Group, video game sales in the US in December 2009 accounted for a whopping $5.53 billion. This is up by four percent to December 2008 sales which totaled $5.32 billion. With the recession and all, the current sales figures was quite astounding given the fact that the it was only on December of 2008 that US video game sales surpassed the $5 billion mark for the first time in a single month.

Although the record December sales report has the industry up and smiling once again, the previous year was actually filled with worries and concerns about how the video game industry as a whole would fare out in 2010. The year 2009 was made up of nine straight months of lower sales. This unfortunate stretch has affected total annual sales for 2009 to reach only US$19.66 billion, 8 percent lower as compared to the 2008 annual total sales figures of US$21.4 billion.

Nevertheless, the recent record rebound in sales for December is something to really be cheerful about for 2010. Hardware led the way for the boost in sales in December with US households buying Nintendo Wii, Sony PS3 and Microsoft Xbox consoles to the tune of US$2.19 billion in December, an increase of 16 percent from the year before. The video game industry is hoping that this will be a fitting lead off to another record year in the making.



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