Publisher Macmillan Returns To Amazon

February 8th, 2010 at 12:00 am
 


Amazon Logo

In the recent weeks, there was some conflict brewing over at Amazon.com. It involved major publisher Macmillan and a dispute over e-book pricing. Amazon wants to remain with its standard pricing of $9.99 per e-book while Macmillan wants it higher at a $14.99 price tag. Both parties were in total disagreement for some time that it led to Amazon pulling out Macmillan book titles from its online store.

But it wasn’t for long before Amazon once again put back the books up their virtual shelves after making an undisclosed agreement with Macmillan books. It seems that Amazon has relented to the higher e-book price tags for Macmillan books despite its stand against it. Macmillan has also aired its satisfaction with Amazon’s change of mind. According to reports, Amazon has agreed to have Macmillan’s bestseller electronic versions available at prices ranging from $12.99 to $14.99.

This would sure help Macmillan since it will provide the company with a higher online income than before. And with e-book readers like the Kindle recently getting some much needed press coverage, Macmillan really may have concluded that the market may continue to grow in the years ahead and they need to push up prices for their e-books to go with the demand. It may still not be clear how would this turn out in the end. Would it drive other people to find affordable options for e-book titles? Would it bring other publishers to also jack up their e-book prices instead of the usual Amazon standard? It might be a market experiment that is happening right now. Who knows where this will take the online e-book market in the coming years?