Google’s Nexus One A Flop, Or Not?

March 17th, 2010 at 12:00 am

Google Nexus One

It has been several months since Google’s Android phone Nexus One has been launched. Prior to that, it has been touted to be the so-called "iPhone Killer", that one mobile phone that would dethrone Apple’s wildly popular baby off the top. But has it really? Numbers show that the Nexus One may be far from it by leaps and bounds.

According to numbers provided by Flurry Analytics on their blog, Nexus One barely compares to what the Apple iPhone achieved in terms of sales 74 days after their debut in the market. In 2007, the iPhone sold a million units in its first 74 days, a whopping statistic to what has become the dominating brand when it comes to smart phones today. In drastic contrast, the Nexus One only was able to achieve sales of 135,000 units in its first 74 days in the market. These comparisons may lead many people to think that the Nexus One is a sure flop. But perceptions can be quite misleading.

In terms of sales, the disparity truly does not look good for the Google Nexus One when it is being compared with the Apple iPhone. But many analysts believe that it was not the objective of Google to dethrone the iPhone as the dominant force in mobile devices today. This may be the reason why Google did not provide quite an aggressive marketing push for the Nexus One similar to what Apple has done for the iPhone prior to its launch. The results is what people may see now as a poor showing for the Nexus One.

But in fact, if Google may have just given their android phone the kind of aggressive marketing push that it needed, it would surely have garnered way better sales than it currently has. A simple case in point would be another Android phone that has recently come out of the market, the Motorola Droid.

The Motorola Droid enjoyed a more aggressive marketing approach that was given to it by both carrier Verizon as well as Google who is pushing it for its Android OS. And according to the same numbers from Flurry,the Motorola Droid achieved sales of 1.05 million units in its first 74 days, higher than what the iPhone achieved in 2007.

So with this in mind, one can easily say that Google may have a different and even bigger agenda than just trying to dethrone the dominance of the iPhone in the market. It may actually be pushing for more phone manufacturers to embrace Google’s own Android OS on their mobile phones as an alternative to the iPhone. In order to do this, Google has to be more careful not to promote any single smart phone in the market (the Nexus One for example)too aggressively for fear of alienating other phone manufacturers planning to use the Android OS on their new phones.

With such issues in mind, Google may be treading on quite a thin line trying to have Nexus One succeed and convincing other phone manufacturers to embrace the Android OS. The Nexus One may have just been a way for Google to show to the major phone makers that such an Android phone may actually be quite attractive in the market. It may not have been destined to become that one single phone to break that long-standing iPhone dominance in the market. It may have been a wise decision on Google’s part, knowing that it may take more than just a single smart phone to break that dominance in the mobile phone market.