Microsoft’s Bing Enjoys 7 Percent Increase In Search Share For June

July 9th, 2010 at 11:14 am

Microsoft seems to be going into a series of unfortunate events recently. The software giant recently saw its Microsoft Kin smart phone going down the road of obscurity by announcing its discontinuation. Even their tablet concept, the so-called Courier project, was shelved in the light of the iPad launch. The company may even have been hounded by so-called news or rumors of mass layoffs that turned out to be quite minimal. These issues have been pretty much what is going on inside Microsoft. If ever there’s any bright news ahead for the company, then it may come from its online search engine, Bing.

According to Experian Hitwise, Microsoft Bing somehow enjoyed a 7 percent increase of its online search share for the four-week period ending June 26,2010. Bing Search got a 9.85 percent share among searches in the US, a 7 percent increase from May’s 9.23 percent. It may not be quite a notable number for some, considering that online search leader Google still holds more than 70 percent share of the search market. Bing Search winded up at third place behind perennial second placer Yahoo Search which in turn got a 14.37 percent market share for online search in the US. But the difference that Microsoft may find some solace in is that it was the only search engine that enjoy some positive increase during the said month. Google’s share dipped by a percent compared to last month while Yahoo numbers remained the same. That should give Microsoft something to smile about for the meantime.


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