Nielsen Report: Android Phones Getting More Popular

October 6th, 2010 at 9:40 am

Android phones have recently been getting quite a lot of press lately. With many phone manufacturers now embracing the relatively new mobile operating system for their smart phones, it will only take some time before such phones will eventually become popular. This time, it may no longer be just hearsay. Android’s growing popularity may now be backed up by some recent reports from The Nielsen Company.

A report released from Nielsen showed that Android phones took a surprising 32 percent of smart phone purchases from January to August of this year. The usual leaders, BlackBerry RIM and Apple iOS, were almost head to head for second place for the the same period. This may show that Android smart phones are increasingly getting a chunk of the overall smart phone market share. The Nielsen report did not give any possible reason behind the surge in the purchase of Android phones.

One of the advantages that the Android mobile OS may have over its competitors is that there are several smart phone manufacturers that are using the open source operating software for mobile phones. In this manner, Android smart phones can simultaneously enter markets where these smart phone manufacturers have an established customer base.

In addition to that, the availability of new smart phones running on Android seems to be coming up almost every week. The recent smart phone launches from companies like Samsung and HTC have made Android smart phones becoming an interesting choice for consumers. It may just be the beginning, but Android may be trying to even increase its overall market share that currently is still being dominated by BlackBerry (31 percent) and Apple (28 percent). Android phones currently has an overall market share of 18 percent. But it may just surprisingly change at any time, 6 months or a year from now.


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