Windows Phone 7 Challenges Android Mobile

October 13th, 2010 at 11:24 am

Microsoft has recently announced that it is coming up with not just one, but several mobile phones that run on the new Windows Phone 7 OS. Its CEO says that only one phone won’t rule them all. With people having different preferences, he might just be right. And with that, the Microsoft CEO presented 9 phones from different manufacturers that run on the new Windows Phone 7 OS. Its gives everyone a choice with the type of mobile phone they prefer.

But aside from that, this might just give Microsoft some level of advantage as it enters the mobile phone market. It did not succeed on its initial entry with the Microsoft Kin phone. But with the new announcement of the Windows Phone 7 selection, with the first handsets scheduled for November release, Microsoft may just be able to gain a better entry into the market through its mobile OS.

In so doing, Microsoft may be finding itself in competition with the Android. Due to the current big market share lead of the Apple iPhone, the Windows Phone 7 handsets may not yet be considered as worthy challengers. But it it does have a chance of wresting market share from the Android for the meantime. Analysts say that Microsoft may just have a good chance of doing that.

One distinct advantage that the Windows Phone 7 may have over Android phones is that

it currently requires partner phone manufacturers to adhere to certain standards when it comes to using the new mobile OS from Microsoft. The software giant has established testing facilities to ensure that touchscreens and sensors of phones running on the new Windows Phone 7 are properly calibrated. This will make sure that standards are consistent with different handsets from its several phone manufacturing partners.

Google’s Android phones, on the other hand, does not have this testing feature when the phones come out in the market. Staying true to being open source, Google has given the freedom to phone manufacturers and developers to make use of the Android OS as they see fit. Although this might be quite convenient for phone manufacturers given this level of freedom, one unwanted result is that, the Android OS may not work the same way on different phones. It has no standard to follow and therefore, the one phone may be quite different from the other. Third-party applications may not work on all Android phones because of such differences. This might be a turn off for some users.

But then that advantage still remains to be part opinion since not a single Windows Phone 7 handset has yet been made available in the market. But the possibilities and opportunities are clearly present. It may become a fierce market share battle or it may not between these two.


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