“Do Not Track” Preference Included in Internet Explorer 9

March 18th, 2011 at 4:48 am

Microsoft has announce that its newest Web browser, Internet Explorer 9, will support Do Not Track. This privacy feature, which was developed by Mozilla, asks users whether they want websites to follow their online activity.

Apart from that feature, Microsoft will also add its own Tracking Protection Lists to the IE9 to fully protect consumers. The TPL forcibly blocks tracking by unapproved sites.

The anti-tracking features were developed in response to increasing automated and expansive information-gathering by advertising firms

Some analysts, however, were doubtful whether these “do not track” functions would work, especially when software companies themselves like Microsoft benefit from online advertising.

Source: Information Week


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