Kiip Offers Sponsored Rewards for In-Game Achievements

April 12th, 2011 at 3:48 am

Kiip, a seven-month-old mobile ads startup, has come out of beta and introduces a new model for in-game advertising. Instead of providing banner and text ads, Kiip displays rewards for every in-game achievements like gaining a level, completing a challenge, or accumulating a certain number of points.

Kiip (pronounced as “keep”) partners up with big brands such as Sephora,, Sony Dash, Vitamin Water, Dr Pepper, GNC, Carl’s Jr, and Hardee’s to offer players in-game rewards like vouchers, samples products, or complimentary goods and services when players complete gaming milestones.

So far, Kiip “Rewards Network” has rolled out rewards in over 15 games, the titles of which remain hush-hush. Brands would pay Kiip whenever a user signs up for a reward, ranging from 25 cents to $3.

Source: TechCrunch


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