Google Unveils Google Wallet and Google Offers

May 27th, 2011 at 10:09 am

Google’s plans of trying to veer away from online search and advertising as its primary business may be slowly coming into fruition. Aside from its foray into the mobile industry as well as cloud services, Google is also entering into the realm of ecommerce, if it hasn’t yet done so. The company recently has unveiled the new Google Wallet and Google Offers.

Google Wallet is a mobile payment system that allows users to use their Android phones as a virtual credit card. The system will make use of near-field communication or NFC technology. This technology allows two devices to communicate with each other and send little bits of data over the short distance between them. Such data may include credit card data, for example.

In the case of Google Wallet, an Android smartphone equipped with an NFC chip can make payments through MasterCard’s PayPass system. Google has tasked the new Android Nexus S smartphone to be the first mobile phone to have this feature. All Android phones are planned to be equipped with NFC chips and the same feature in the future.

Google Wallet will be having some limited availability up until summer of this year. Local trials are being conducted in San Francisco and New York and will extend to other cities later on. Google Wallet may have a better chance to catch on among consumers since Google has partnered up with retailers such as Bloomingdales, Macy’s, Guess, Toys “R” Us, Walgreens, Subway and others. It also has partnered up with MasterCard, Sprint, Citi and FirstData for its mobile payment system.

In the same vein, Google Offers is also being introduced that will synch up with Android phones having the Google Wallet feature. Google Offers operates as a daily deals service that provides an Android phone user with access to discount coupons and deals available at participating retailers. The coupons can be redeemed through the store where Google Wallet may be used. The fact that Google Offers is synched up to Google Wallet on an Android phones makes it quite convenient to use. And just like Google Wallet, Google Offers is set to begin initial trials in San Francisco and New York this summer.


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