Microsoft Hohm Service To Be Discontinued

July 1st, 2011 at 10:19 am

Good ideas, even the greatest ones, would simply not take off and be successful if only quite a few people see their value and use. Good ideas turned to products or services may not necessarily become popular if the people factor is not taken into consideration. A likely example would be those services that aid people in monitoring their power usage at home. A good idea in itself, but with the likes of Microsoft Hohm announcing its discontinuation of service, it may just make you taking a look from another perspective.

Microsoft has recently announced that it is discontinuing Microsoft Hohm, a power monitoring and tracking service for homes. The said service will only be available up until May 31, 2012, after which Google PowerMeter will cease operations. This announcement comes in the heels of Google’s own discontinuation of, a similar competing service to Microsoft Hohm.

One reason of Microsoft Hohm’s discontinuation (and in a way, that of Google PowerMeter) is the slow adoption of the service from the masses. There are just too few people who tried to make use of the power monitoring tool in their homes, not quite sufficient to make the service relevant enough to continue. The lack of support from the public may have made it a waste of the company’s resources to continue operating.

Despite it being quite a good and novel idea, another reason for its unpopularity is that it might be an idea that was implemented too early. With smart meters only recently introduced that might have further helped the service, people may not have gathered enough interest in order to take notice of it. Or maybe, there are still a lot of people who don’t just seem to care enough of how much electric power they consume at home.

Despite the said discontinuation of Microsoft Hohm, some lessons may have been learned in the process on how such future ideas may be implemented using a more effective approach. For one thing, a part of the reason why Microsoft Hohm may not have taken off than what was expected is because only quite a few people may actually have heard about it. Little publicity may have caused it to wallow in obscurity, with the people not being aware that there is actually such a power monitoring tool available. Microsoft may have learned something in that aspect and may have come out the wiser in the end.


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