Firefox And Bing Partnering Up With Search Deal

October 28th, 2011 at 3:10 pm

It seems that Microsoft Bing may be getting a formidable partner in its aim to shave up Google’s huge market share in online search. It has come up with a new search deal with Mozilla Firefox. The deal was briefly announced in Bing’s Blog.

While Bing Search already has a search deal with Mozilla by integrating its search engine on the Firefox browser along with other competing search engines like Google, the new search deal was enhanced further. Firefox will be releasing a version where the default search engine will be Bing, including the default home page, the search bar as well as the Awesome Bar, where Web addresses are being typed.

This new search deal between Firefox and Bing Search would somehow be the similar to the deal that Google may have made with Mozilla previously. The said deal came on the heels of the impending expiration of Google’s search deal with Mozilla. Microsoft may have made quite an attractive offer to Mozilla, perfectly timing it before Google renews its own search deal with the Web browser.

Faced with such a deal, Mozilla may have found it hard not to agree since the non-profit company has been getting a majority of its total revenue and support from search deals. Mozilla actually has made several search partnerships similar to this, with their integration on the browser only appearing on the search bar. By being a default search engine that also appears as the browser’s default home page, this gives a search engine like Bing a distinct advantage in terms of usage.

But then again, it can get more complicated than that. People may have become so attached to using Google that some users may even try to revert to using it instead of Bing despite its default status in Firefox. But Microsoft is willing to take any advantage it can just to make a dent at Google’s continuing domination of online search. Bing’s new deal with Mozilla is certainly just one of them.


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