Study: Online Piracy Does Not Affect Box-Office Returns

February 14th, 2012 at 3:50 am
 


Looks like SOPA advocates would not like this recent study about online piracy.

Researchers at the University of Minnesota and Wellesley College report that piracy does not affect Hollywood’s domestic box-office revenues. Its study shows that the presence of BitTorrent file-sharing software since early 2000s, had no effect whatsoever on U.S. receipts.

“Consumers in the U.S. who would choose between the box office and piracy choose the box office,” the researchers concluded.

However, BitTorrent does have an effect in the international market. The study finds a 7% drop in box office receipts in countries outside the United States since BitTorrent is introduced.

The researchers also finds a link between the frequency of illegal downloading to the length of time before a Hollywood is released internationally. The longer a film took to show up in other countries, the more likely people downloaded it illegally.

If file-sharing only causes a 7% decline, that means many moviegoers still opt to watch films legally even in the most tempting of situations.

“If movie studios want that money back, they should reconsider their marketing strategies and release date windows, rather than lobbying for draconian Internet laws with unintended consequences,” Chris Taylor wrote on Mashable.

Source: Mashable

 

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