Study: People Hate Slow Web Pages

March 2nd, 2012 at 1:33 am

Google’s team of engineers says that Internet users leave web pages they find too slow, even if the delay is just milliseconds too long. In an interview with The New York Times, the engineers say that a delay of 400 milliseconds–as fast as a blink of an eye–would make people navigate through the web site in a much lesser time.

“Subconsciously, you don’t like to wait,” says Google’s resident speed expert Arvind Jain. “Every millisecond matters.”

Experts add that Internet users would visit a commercial or news website less often if it is slower than its competing site by more than 250 milliseconds. This is why companies and carriers battle to bring out the fastest devices and services.

This, however, has its consequences as data-hungry smartphones and tablets create digital “traffic jams” as more and more people download videos, news updates, and other content.

Source: UPI

Photo credit: UPI/Mohammad Kheirkhah


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