US Smartphone Users Now At 100 Million

March 7th, 2012 at 2:37 pm

It seems that there are more and more smartphone users in the US than ever before. A recent report released by market research firm comScore showed that the US is now home to over 100 million smartphone users. The newly released data covered a three month average period that ended January 2012.

According to the report, the US smartphone market surpassed the 100 million mark by January, with 101.3 million mobile subscribers now using smartphones. This is a 13 percent increase in the number of US smartphone users since October of last year. Smartphone makers may be expecting this to further improve as there are around a total of 234 million Americans using mobile devices, both smartphone and non-smartphone users alike.

In terms of manufacturers in the US mobile market, Samsung still leads as the top OEM, having a market share of 25.4 percent among US mobile phone users. LG is second with a 19.7 percent market share with Motorola (13.2 percent), Apple (12.8 percent) and RIM (6.6 percent) rounding up the top 5. Among the top 5, only Apple has managed to show improved numbers by increasing its market share by 2 percent. The rest showed a negative point change over the same three-month period.

When it comes to mobile platforms that most US mobile subscribers use, Google Android is still the most popular with its 48.6 percent market share, up 2.3 percentage points compared to the previous three month survey made ending October of last year. Apple comes in second with a 29.5 percent market share up 1.4 percentage points from the previous survey. RIM suffered the most in terms of market share as it manages to get 15.2 percent of its market share, down 2 percentage points from the previous survey. Microsoft (4.4 percent) and Nokia’s Symbian (1.5 percent) rounded up the top 5.

comScore also provided some insights on what Americans usually use their mobile devices for. Around 74.6 percent of US mobile subscribers use their mobile devices to send text messages. There was an increase of 2.8 percentage points when compared to the numbers provided during the previous survey. Around 48.6 percent of Americans use mobile devices to download apps and 48.5 percent use it to browse the Web. In addition, 35.7 percent of the mobile device users in the US use them to access social networking sites. There were also 31.8 percent and 24.5 percent of the US mobile subscribers surveyed who used them to play mobile games and as a music listening device, respectively.


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