Yahoo Enters Browser Wars with Axis

May 24th, 2012 at 6:38 pm

Yahoo, one of the pioneers in the Internet industry, has announced its very own “search browser.” Dubbed as Axis, the tool is designed to enhance the search experience of mobile Web users, wherein it combines searching and browsing into a single activity.

People using the Axis on their mobile devices see the search results in form of thumbnail images from actual Web pages instead of just boring links that you find too small to read anyway. The touchscreen can be used to scroll and choose a page. There is also a pull-down feature that lets users flip back and forth between a Web page and the search result. It also comes with search bookmarking and integration with Pinterest.

The Axis can be used on multiple devices, enabling users to save a personal homepage and searches on their phone, tablet, and desktop computers. A desktop version of the browser is also available as a add-on to Internet Explorer, Mozilla Firefox, Google Chrome, and Apple Safari. Over there, Axis comes in the form of a small search box in the bottom left corner of the browser window.

So far, reviews about Axis have been impressive. CNET’s Rafe Needleman calls it a “great browser” on the iPad. “The integrated search feature is intuitive, and being able to move through search results without having to go back to search makes sense,” wrote Needleman.

The Yahoo Axis is now available free on the iTunes App Store for iPhone and iPad, as well as on Axis webpage for the desktop browser plug-in.

Source: Yahoo! Blog, via CNN


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